Underdressed at CES 2013

Being the small 6-person startup company that we are, we had many worries before CES 2013, where technology companies go to show off their latest & greatest. It's like a popularity contest and, as a small company with even smaller budget for trade-show booths, we were severely under-dressed. Thoughts that crossed our minds:

What if our booth is too small? (It was 10x10 feet, the smallest you can get)